Anna bought me some Cinnabon cereal a few days ago and I really love it. It is such a poor breakfast choice, I can't help but love it. It looks like a bunch of miniature cinnamon rolls and it makes the milk very sugary.
I was a bit shocked that even this stroke of genius, perhaps to worst cereal to hit the market since Kellogg's Smorz and Extreme Creme Taste Oreo O's, is trying to play the health angle. The back of the box has a large spoon holding an entire cinnamon roll with frosting dripping down it and the tagline "The indulgence of Cinnabon. The goodness of Kellogg's."
I get that this is not an explicit claim of healthiness, but "goodness" is not what I would use to describe anything related to Cinnabon.
Also it claims to be a "Crunchy Cinnamon Multi-grain Cereal" but I checked the FDA website and there is no legal requirement for the usage of Multi-grain other than having more than one grain. I could have a Multi-grain meal of goodness if I poured beef gravy on deep fried Captain Crunch Berries.
I have no problem with bad cereal or even with junk food. In fact I love junk food. I think McDonalds is one of the greatest inventions of the last 200 years and I would defend my love of Pop-Tarts to my impending death, but to try and pull off a health claim for garbage is not cool. Especially because with the rebate, they are giving this cereal away for free.
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2 comments:
Mmmm...I love the ambiguity of the "goodness" claim of Kelloggs. It's like they're saying that their brand name alone is righteous enough to ward off the ill effects of buckets of sugar coursing through a little child's veins.
I bet if you mixed it half and half with corn flakes or cheerios it would be even healthier!
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